Insurance innovator looks to drive societal and economic impact at scale
Denver, CO – September 17, 2024 – Parsyl, a data-powered insurer of essential supply chains, has announced its rebrand and expanded mission, reflecting its evolution and commitment to innovation, trust and sustainability.
With roots in Global Health, Parsyl has always driven towards making a positive impact and improving supply chains with data. This renewed brand identity builds on Parsyl’s expertise in supply chain insights and data-powered insurance and unveils a broader purpose: to create value for the world by understanding and reducing risk.
Parsyl is pioneering the concept of impact underwriting, combining traditional underwriting excellence with modern technology to guide customers toward more resilient and sustainable supply chain outcomes. Parsyl’s Data Partner Program and data collection incentives result in actionable insights that lower risk and empower clients to build stronger, more sustainable and adaptable supply chains. Parsyl is taking this same approach to extend impact underwriting to other emerging perils, bringing customers more comprehensive data-driven coverage for their supply chain.
“This rebrand is more than just a cosmetic change; it’s a strategic realignment towards our growth and maturation as an insurer. I look forward to our next phase of growth where we’ll expand market reach, explore new opportunities and deliver even greater value to clients,” said Ben Hubbard, Parsyl CEO and cofounder.
Parsyl developed its rebrand in collaboration with the creative agency Wunder Werkz. Wunder Werkz partner and founder Jon Hartman commented on the rebrand, stating, “Parsyl's updated visual identity is a reflection of their years of growth and evolution within the insurance industry. They aren't a young upstart, they are a trusted partner and we wanted to craft a visual identity that embodied that. Utilizing strong typography, an uplifting color study and a layout and data visualization system that was direct, conversational and understandable.”
Parsyl’s evolution from a device-powered, single-peril proposition into a fully data-powered insurer, Lloyd's Coverholder and now a lead syndicate of the Essential Consortium reflects a strong market response to Parsyl. The new brand identity now matches this evolution and maturity while emphasizing Parsyl’s commitment to guiding positive change in the world.
About Parsyl
Parsyl is an insurer of complex supply chain risks that uses enhanced data and technology to better understand, price and mitigate risk. Parsyl offers its customers more tailored underwriting and insights-based risk management that reduces waste and saves money. Parsyl leads the Essential Consortium at Lloyd’s of London, is a Lloyd’s Coverholder, and operates Syndicate 1796, the first mission-driven syndicate at Lloyd’s. Parsyl offers a full suite of A-rated cargo insurance solutions, including Cargo and Stock Throughput, Shipper’s Interest, Cargo Legal Liability, Warehouse Legal Liability, and Errors and Omission. Parsyl is based in Denver, CO and London, England and can be found at parsyl.com.
